Last week, the halls of Messe Offenbach came alive with innovation, creativity, and connection — and we were honored to be part of it.
Our time at ILM 2025, Europe’s leading trade fair for travel goods and luggage design, has come to a close. From August 30 to September 1, we welcomed visitors, partners, and fellow travelers to Booth A2.96, where we shared the latest chapter in our journey: thoughtfully designed luggage that moves with purpose.
More Than a Display — A Dialogue
The booth wasn’t just a space to showcase our latest collections — it was a place for conversation.
We spoke with designers, retailers, and travelers who shared their stories, needs, and dreams. What does modern travel mean in 2025? How can design serve both function and emotion? These discussions reminded us why we do what we do: to create luggage that doesn’t just carry belongings — it supports journeys.
Celebrating Design, Together
It was also a proud moment to present our award-winning SMOOTH Series, recognized by Red Dot, MUSE, and A’ Design Award — and to see the appreciation in person.
Every nod, every question, every “I’ve been waiting for a bag like this” made the effort behind every curve, every material choice, worth it.
Thank You
To everyone who stopped by — thank you. Your presence, curiosity, and feedback are the quiet engine behind our next steps.
The fair may be over, but the journey continues. New ideas were sparked. Partnerships began. And we’re more inspired than ever to keep refining what travel looks like — one thoughtful detail at a time.
Until the next stop,
The OIWAS Team
Explore the SMOOTH Series — now shipping worldwide.
Follow us on Instagram @oiwas_official for behind-the-scenes moments from ILM.
