"OIWAS' Brand Characteristics and Symbolism"

"OIWAS' Brand Characteristics and Symbolism"
Brand Introduce

OIWAS is a Chinese national luggage and bag brand that has been dedicated to producing, manufacturing, and selling for the past 29 years. With a mission to be a top-quality luggage and bag enterprise, OIWAS is committed to providing consumers with comprehensive lifestyle and travel solutions.
More spacious, more durable.

For enhanced capacity and superior durability, choose OIWAS for your luggage needs .OIWAS remains committed to continuous innovation and boasts a comprehensive independent R&D team. OIWAS offers a wide range of products, including luggage, functional backpacks, BACKAIR Spine-Protecting School Bags, iMIX women's bags, KIMLEE outdoor bags, and hundreds of other travel-related items. With such an extensive product line, OIWAS provides comprehensive solutions for both life and travel.

OIWAS has achieved a market layout with a single brand across multiple categories and sales channels. The OIWAS brand has a presence in over 500 cities worldwide, covering six major types of channels including department stores, supermarkets, e-Commerce, gifts, tenders, and overseas markets. With its wide reach, OIWAS has become the choice of over 50 million people.
Brand Origin

For the founder, Mr. KIM LEE, the most precious luggage and bags in the world are not merely tools stitched from leather and fabric, but rather dreams crafted with perseverance and belief.


The elephant, being the largest land animal and the ultimate champion in the animal kingdom, has been chosen as the logo for OIWAS brand. It symbolizes the brand's values of inclusiveness, toughness, and heavy-duty capacity. The elephant's remarkable ability to adapt to various environments and its majestic stature align perfectly with OIWAS' emphasis on enhanced capacity and superior durability.
The elephant, with its inclusiveness, toughness, and heavy-duty capacity, symbolizes OIWAS brand characteristics as enhanced capacity and the superior durability.
OIWAS, as a renowned luggage brand, actively participates in the formulation of national industry standards. With nearly a hundred patent inventions, the brand has demonstrated its commitment to innovation and excellence. OIWAS has achieved remarkable success in design, as evidenced by winning the Kapok Design Awards for six consecutive years and the Gold Wheat Award for seven consecutive years. Furthermore, it has been recognized with famous trademarks and included in the key trademark protection list.

OIWAS has received prestigious international accolades such as the Reddot Design Award, iF Design Award, and the Contemporary Good Design Award. Additionally, domestically, OIWAS has been honored with the 'Governor Cup' Industrial Design Competition award and several other esteemed awards.
The brand's exceptional reputation has led to OIWAS being designated as the official bag brand for the 20th anniversary of the Shanghai Cooperation Organization. Moreover, it has been recognized as the National Gift Brand for the 10th anniversary of the Belt and Road Initiative. These achievements further solidify OIWAS' position as a national brand with global recognition.

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