This April, amid the season of renewal, OIWAS proudly celebrated its 30th Anniversary with the 2025 Fall–Winter New Product Order Show. Held under the theme “New Perspectives · Boundless Exploration,” the event brought together valued partners from across regions to explore new possibilities in travel design, innovation, and collaboration.
Focusing on evolving travel scenarios and the latest industry trends, the gathering marked not only a product launch but also the beginning of an exciting new chapter for OIWAS and its global community.
Brand Story: Three Decades of Commitment to Excellence
Since its founding in 1995, OIWAS has been at the forefront of the luggage industry, recognized for reliable quality and forward-thinking design. What began as a single product line has grown into a diverse portfolio of travel luggage, functional backpacks, ergonomic children’s bags, fashionable handbags, and outdoor gear.
By staying attuned to consumer needs and consistently upholding the highest standards, OIWAS has won the trust of over 50 million users worldwide. Today, its products are sold in worldwide.
Over the past three decades, OIWAS has elevated quality into an art form, redefining the travel experience with products that embody durability, functionality, and innovation. With award-winning designs that exceed industry standards, the brand continues to evolve—serving business professionals, outdoor explorers, and style-conscious travelers alike. This adaptability has made OIWAS a versatile and trusted global brand.
New Product Launch: Redefining Functional Aesthetics, Reimagining Travel
At this season’s conference, OIWAS unveiled its newest collections across business travel, outdoor adventure, and lifestyle segments—a lineup designed to redefine functional aesthetics and inspire modern travel.
On the runway, models showcased the latest designs in motion, highlighting how innovation and style can seamlessly blend into everyday travel. From professional business companions to adventure-ready outdoor gear and casual lifestyle essentials, every product reflects OIWAS’s deep understanding of consumer needs.
Attendees were able to experience the collections firsthand and participate in forward-looking discussions on consumer behavior and industry trends, generating fresh ideas to drive growth and success together.
Collaboration for Growth: Leading the Way Together
More than a product showcase, this milestone conference served as a platform for collaboration and shared vision.
OIWAS and its partners engaged in productive discussions covering product development, marketing strategies, and channel expansion—unlocking new opportunities for growth and innovation. By fostering open dialogue and knowledge exchange, OIWAS is reinforcing its mission to build stronger partnerships and deliver greater value to consumers worldwide.
Looking ahead, OIWAS will continue to work hand-in-hand with its partners, with a clear focus on innovation, quality, and service excellence - strengthening its global competitiveness while shaping the future of travel solutions.
A New Chapter Unfolds
The 30th Anniversary celebration was both a tribute to OIWAS’s legacy and the unveiling of a new era of growth. Guided by thirty years of craftsmanship and a vision rooted in innovation, OIWAS is expanding its global presence and continuing to define the balance of elegance, functionality, and durability.
Every product is crafted with meaning, designed to accompany travelers on every journey. With its eyes on the future, OIWAS remains committed to shaping the travel experience of tomorrow - bringing its philosophy of quality and innovation to the world stage.
OIWAS, PACK YOUR WORLD.
