OIWAS is making its mark on the world stage of industrial design. With bold creativity and a user-centered vision, the OIWAS SMOOTH COLLECTION has achieved a rare distinction: winning three of the world’s most prestigious design honors—the German Red Dot Award, the U.S. MUSE Design Award, and Italy’s A’ Design Award.
This achievement reflects not only OIWAS’s breakthroughs in design innovation but also its commitment to elevating manufacturing through design-driven transformation.
1.Reaching the Summit: The "Triple Crown" of Global Design
The Red Dot Award (Germany), MUSE Design Award (USA), and A’ Design Award (Italy) are widely regarded as among the most authoritative recognitions in global design, each with strict evaluation standards and international influence.
Red Dot Award (Germany)
Founded in 1955, the Red Dot is one of the most respected design competitions in the world. Known for its rigorous and forward-looking judging process, it has become a benchmark for design excellence and innovation.
MUSE Design Award (USA)
Presented by the International Awards Association (IAA), the MUSE Design Award honors creativity, technical excellence, and aesthetic achievement. It is among the most influential and globally recognized design awards today.
A’ Design Award (Italy)
Renowned for its large international jury and extensive reach, the A’ Design Award attracts tens of thousands of submissions each year. It celebrates not only design aesthetics but also market potential and innovation value.
The recognition of the OIWAS SMOOTH COLLECTION by all three awards highlights its outstanding performance in design value, user experience, aesthetics, craftsmanship, and innovation. This rare unanimous approval reflects not just the strength of a single product, but also positions Chinese luggage design on a new global benchmark.
2. Innovation That Creates Value: The “Intelligence” and “Elegance” of a Front-Opening Suitcase
At the heart of the SMOOTH COLLECTION’s success is its fusion of intelligent functionality, refined aesthetics, and uncompromising reliability.
Functional Innovation – Convenience Redefined
Breaking away from traditional suitcase structures, the SMOOTH COLLECTION introduces a front-opening panel for quick access to essentials such as laptops, documents, or chargers - ideal for business travelers who need efficiency on the move.
Smart features enhance peace of mind and convenience:
- Apple Find My integration and left-behind alerts prevent lost luggage.
- A one-touch braking system allows effortless stopping without bending down.
- A built-in power bank compartment and external USB port enable on-the-go charging.
- Thoughtful extras like a hidden phone stand and foldable cup holder elevate the travel experience with hands-free convenience.
Aesthetic Expression - Where Form Meets Meaning
Inspired by the graceful lines of a sailing vessel, the design conveys elegance, motion, and the cultural symbolism of “smooth sailing.” This contemporary interpretation of tradition blends Chinese heritage with global aesthetic trends, achieving a timeless and meaningful visual identity.
Craftsmanship and Reliability - The Foundation of Excellence
Beyond beauty and innovation, the SMOOTH COLLECTION is engineered for endurance.
- 30,000 handle cycles and 120 km rolling tests—up to ten times industry standards.
- Rigorous testing of wheels, locks, and handles ensures durability across the product’s lifespan.
This marriage of design excellence and engineering reliability turns every suitcase into a trustworthy travel companion.
3. Design-Driven Transformation: OIWAS’s Path to Industry Leadership
Since its founding in 1995, OIWAS has dedicated three decades to advancing the luggage industry. Winning this “triple crown” validates its long-term strategy of making design a core driver of growth, innovation, and global influence.
Design as a Competitiveness Edge
OIWAS invests heavily in R&D, with in-house laboratories, testing centers, and more than 100 patented innovations in materials, structures, functionality, and smart interaction. This systematic approach ensures that design is not cosmetic - but a strategic advantage.
Aligning with the High-Quality Development
OIWAS is actively integrating smart technologies (acoustic, optical, and location-based systems) into mass production while adopting eco-friendly materials to promote sustainable growth. The brand is positioning itself at the forefront of premium, intelligent, and sustainable travel solutions.
Setting a New Industry Benchmark
By embedding design into every stage of manufacturing, OIWAS demonstrates how traditional industries can climb the value chain and expand global brand influence. More importantly, it shows that OIWAS design is not just competitive, but also trend-setting—delivering practical solutions while shaping global aesthetics.
Conclusion
The global recognition of the OIWAS SMOOTH COLLECTION marks more than just an award-winning product. It symbolizes a new design philosophy, where innovation, user insight, cultural meaning, and advanced manufacturing come together.
Winning three of the world’s most respected design awards proves OIWAS’s ability to create not just luggage, but a modern travel companion - intelligent, elegant, and reliable.
With design at its core, OIWAS is ready to pack the world, inspire the industry, and sail toward a future of innovation and global leadership.
OIWAS, PACK YOUR WORLD.
